Stakeholders in data sources, exploiters and consumers create a set of economic activities around the asset that has become increasingly strategic: Data.
As the Internet of Things (IoT) grows, data is collected in so many places and in such vast quantities that its potential has yet to be fulfilled. Some of the scenarios in which data assists are decision making, product tracing, safety and gaining consumer insights. It is becoming so important that many new business models heavily rely on this strategic asset.
As data becomes so valuable, concerns arise around security, privacy and ownership. Owners of data develop a reluctant attitude to share and aggregate data, leaving a lot of value for industry and a variety of research fields untouched. Technologies such as the blockchain have the potential to solve some issues by storing, sharing and verifying data securely.
Management is becoming increasingly data driven throughout every stage of the value chain with the development of Information services, decision support systems; and predictive models and more throughout every stage of the value chain. These services however should keep in mind the final goal of data: To extract value by delivering meaningful and actionable information to users. This way data helps actors have a positive impact on the main challenge of the agro food, forestry and environment sectors: sustainability.
We are looking for Digital Solutions to:
- Facilitate interoperability for horizontal and vertical collaboration of business partners
- Leverage and stimulate data aggregation that allows the generation of new scientific knowledge.
- Convert the knowledge into predictive analysis and decision support tools.
- Unlock the potential of shared data.
- Ensure data security, protection and authenticity
A digital transformation provides social and economic benefits resulting from online connections among people, businesses, devices, data and processes.
As the digital transformation unfolds, industries become smarter through communication, optimization and automation. Therefore, competitive advantage relies increasingly on technological innovation. The technology adoption among some SMEs in the agricultural industry however has been slow due to investment and a skill gap. Within the retail and marketing sectors technological innovation provides many new business opportunities, but the need of some is questionable.
Technology adoption leads to an increase of digital enablers in the value chain and provide the potential to monitor the status of products throughout a supply chain that can become increasingly complex. This allows not only the optimization of internal and external processes but also the improvement of food safety. Data is not only collected about location, but also about variables such as temperature and pH levels that will reveal information about a products quality. Subsequently, smart packaging can communicate relevant product characteristics and fulfill the consumer’s need for more information.
Some technologies such as smart tags supported by QR or Barcodes are ready for adoption. For other innovations to take place further developme