With the purpose to stimulate innovation and creativity, DIVA assumes a user-centered design process and an open innovation approach. This way, all stakeholders along the value chain (for example, cooperatives, seed producers, equipment manufacturers, food manufacturers, input manufacturers, insurance companies) are solicited to express their needs through a “Call for challenges”. In the same way, innovative digital solution providers, this is, SME’s and start-ups with competence in Digital marketplace, Iot connectivity, Artificial intelligence. Big Data, Cloud Computing, Robotics and Digital electronic and Photonic components, will be solicited to express the full potential to be expected from new ICT.

DIVA Call for Challenges uses challenge-based innovation to foster start-ups and SMEs capable of meeting Challenges by companies, government agencies, and non-profit organizations. Specifically, the project will support innovative SMEs by:

  • Fostering new cross-sectoral and cross-border collaborations, set-up collaboration of stakeholders around joint business models;
  • Introducing SME with potential customers;
  • Having them participate in large scale demonstrators;
  • Supporting them at building critical mass offers at the European scale to reinforce their position in the EU-wide market;
  • Connecting with potential customers and potential technology providers;
  • Demonstrate your solution at large scale;
  • Open to new international markets.